Cadbury Gems
INTERACTIVE PACKAGING CONCEPT
PROJECT TYPE
FMCG Packaging
TOOLS
Adobe Illustrator, Photoshop
YEAR
2026
ABOUT THE PROJECT
An interactive chocolate packaging concept that turns Gems into a Ludo-based game, making the snack playful, colorful, and engaging for children and families.
BRIEF
Create a chocolate packaging design for any chosen brand.
INSIGHT
Cadbury Gems is known for its bright colors and playful personality. The chocolates themselves feel fun and lively, and since they are so vibrant in appearance, the packaging should communicate that same sense of excitement and energy as the product.
CONCEPT NOTE
The design is inspired by the board game Ludo, a widely recognized and interactive game. Each colored Gem is linked to a number, similar to how tokens move across a Ludo board. The packaging incorporates board-game elements to create a playful experience, reinforcing the fun, colorful, and energetic personality of the product.
